"You have to work your business, before it works for you."
- Idowu Koyenikan
With the ever evolving technology trends, it is imperative for every business to take appropriate measures in order to maintain its growth. And without any scope of doubt, graphic design is a key element to maintain that growth rate.
Focusing on graphic design is very important in order to create a brand identity and sustain the same for as long as possible. One needs to create – and maintain – unique brand identity for their business to stay at the top of their customer’s mind.
Also, it helps your customers distinguish you from the competitors. Something like a business logo design helps with that.
And, while every business must give importance to their design work, it is a must for a startup business.
Well, that’s precisely what we’ll be discussing in this article today. So, without any further ado, let’s dive into the discussion and find out why graphic design is a must for every startup business.
Last week, we shared with you some facts which reflected the importance of graphic design in digital marketing. If you haven’t had a chance to read it earlier, just click here.
It only gets clearer from that piece of article that graphic design is a crucial part of any business’s marketing plan. This is especially important for a startup business since they are at the first level of creating an identity for their brand.
Startups need to be aggressive with their marketing and advertising. However, with so many brands already on display, showcasing colorful logos and banners, it becomes important for startup businesses to ensure they come up with logo designs and banner designs that help them stand out and get the attention from the right audience.
This is also the part where, as a startup, you need to have clear communication with your audience.
- If that communication is through emails, then they should be designed well enough to generate curiosity among the recipients so that they open your emails and read what you have to say.
- If that communication is through your business cards, then design your business cards in a manner that it stays in your client’s wallet; and not kept away in their office drawer.
- If that communication is through your brochures, then ensure a great brochure design that provides your entire brand’s information in a consumable manner.
Be it your social media posts or flyers, or any other mode of advertising and marketing that you are applying, you need to have a strong design to create that desired impact.
As said earlier, now is the digital age and every business – doesn’t matter how small or big – has to have their presence online. A website is one of the very first steps which businesses take to create a strong foothold in the online world.
For example, if you are an e-commerce startup, then it is mandatory anyway for you to have a great website created for your audience.
However, you cannot simply create a website and expect huge traffic hitting your website immediately. You need to design your website in such a manner that it provides a great experience to your audience and makes them come back to your website again; and, also, refer it to their friends and family.
This is where the concept of UI and UX comes into the picture. A good website design offers:
- Easy navigation across pages
- Readable fonts
- Use of color schemes which are not heavy on the eyes
- Has visuals to convey the message rather than plain texts
Hiring a graphic designer or outsourcing graphic design services is, therefore, very important to have a great website design. A designer can make your website interactive and in the exact manner as you want it to look like.
So, you thought graphic designers are there to simply create some drawings and fill them with colors for you? Well – not that it’s not true – there is a lot more which a designer can do for your startup business.
As a startup, you may already have your product design in mind, but it’s the designer’s job to make it look visually appealing.
Improving the product design should be the first step a designer should take in an early-stage startup, and not a total redesign. Improving features, removing product cobwebs, adding features people need, A/B testing, making significant UI changes, and fixing bugs are some of the first things that a designer needs to do.
Redesigning your products or creating new product designs are secondary aspects, yet equally important and would be required somewhere in the future. And for that, again, you’d need a graphic designer to give your new product a great design.
It only gets clearer from here that graphic design is a key component for any business’s growth plan. And, if that business is a startup, it becomes all the more important to focus on the design activities. And, while, you may get inclined towards taking the designing into your own hands – due to budget constraints – a professional’s work is a must in order to create the required impact for your brand.