There’s nothing scientific about it; the better the UX/UI design of a website, the higher will be the traffic.
And, it’s not simply about having higher website traffic but, relevant and targeted one. And, that’s why, it is important – and rather imperative – for businesses to focus on the UX/UI design of their website.
In all honesty, the user doesn’t really care if you are a fortune 100 or a neighborhood startup. All they care about is getting the solution for their problems without having to do much.
Now, if you are one of those who are facing the challenge of getting targeted traffic on their website, there are two ways to go about finding a solution for it.
Now, while, going for a complete website redesign may sound a more extraordinary option, there is a cost attached to it. And, therefore, this option is best for only extreme situations. Most of the times, you can improve the website traffic by simply making a few changes in your web design.
And, that’s precisely what we’ll be discussing in this article today.
So, what are these quick tweaks to your website’s UX/UI design that can help improve the traffic? Let’s find out.
Include enough whitespace in your UX/UI design
If you are one of those website owners who don’t want to let go off any space on the design by using as much content or space for advertising, you are not alone.
However, this is precisely where you can differentiate from the competition and pave the way to step ahead.
Using enough whitespace, appropriately, throughout the design of your website can actually work wonders for the overall user experience and the performance of your website.
White space makes your content more legible while also enabling the user to focus on the elements surrounding the text.
According to a market survey report, white space around text and titles increases user attention by 20%.
It plays a huge role in making the communication with your audience better by letting the design look open, fresh and modern.
In the end, of course, you need to find the balance between what is most important to communicate at the top and surround that with some space to highlight the image and/or text.
Work on the headlines
The headlines on every page of your website are the essential attractive tools that catch the attention of your website audience. And, therefore, they should be creative enough to establish a connection with the potential customers almost immediately.
While creating the headlines, keep in mind to include the keywords that your target audience is searching for. It is important in terms of SEO optimization.
Including keywords not only matters for attracting the potential clients but also helps websites rank well in search engines.
Headlines are given more weight by search engines and thus, including keywords in the same could help any website rank well. Thus, choosing the right headline and presenting it exceptionally well could additionally help in better ranking.
Remember that headings guide your user through the site, making it easy for them to scan through and find content that answers their queries.
Make it responsive already
This is a no brainer; to be honest!
Having a mobile-friendly website design is one of the top UX design trends a need-to-do thing for any business setup. It's imperative that your website is mobile optimized and easy to navigate no matter what type of device they use to access it.
Smartphones are driving huge traffic to a number of websites and this makes it essential for your site to be a responsive one.
In fact, Google penalize sites that aren't optimized for mobile devices, making the need for responsive website design even more crucial.
Improve the page speed
Having a slow running website is one of the commonest pet peeves for any user.
“Did you know that 39% of the audience would cut-off from any type of content engagement due to slow speed of a website?”
In this fast paced era of internet surfing, slow page load can prove to be highly detrimental for a brand’s reputation.
Get your score.
One of the very first things that you can do to improve on your page loading speed is, start by compressing all your images before loading them onto your website. Image file size is one of the leading causes of a slow page speed.
Additionally, Google offers a free service where you can get information on your page speed. You will also find some helpful suggestions for improving your load time on mobile as well as desktop.
Use bullet points for crucial information
Be very honest with yourself here. Have you ever paid attention to the importance of using bullet points for segregating and streamlining the content on your website design?
Using bullets actually helps users get quick information about the key features of the product and services in which your business deals. It also beneficial as it forces the designers to isolate the points and help the users understand more clearly.
You can be as creative and include a number of images to help the readers understand what has been described in the bullets; making your web page more attractive.
There are a number of ‘cool’ icons out there that you can include in your UX/UI design plan layout. This will help isolate the most important points you're trying to make without getting caught up in terminology or specifics.
Here’s an interesting piece on the role of icons in UX design that you may want to read.
Locate your 404s
Imagine a potential customer is about to reach the end of the conversion funnel and suddenly hits ‘page not found’ error. Sounds horrible; right?!
Well, it is indeed horrible because the visitors to your website, especially those who are genuinely interested in becoming a customer, will feel annoyed and would retaliate in the worst possible way; leave your website only to never return.
Next to slow page load time, running into a 404 error (page not found) is another highly frustrating event for a user and it completely disrupts their journey throughout your website.
While searching, users generally expect their search to land on any specific page and in the case, they encounter any such error it’ll make them rethink spending their time on your website.
Use the websmaster tools to check if you have any 404s in your website design layout.
Get professional help for your website’s UX/UI design by outsourcing your graphic design service to GraphicsZoo. Get in touch with our design advisor today at firstname.lastname@example.org to learn more on how we can help.