It is a well-known fact that social media marketing is all about the visual appeal of a brand. The more a brand looks attractive and aesthetically engaging, the better are the chances of converting new customers.
Today, there are several different social media channels that brands can use to reach out to their target audience. And, every channel has its own unique approach and requirement in terms of the visual content that goes on them.
It is for this particular reason that businesses, especially startups and small ones, are recommended to outsource graphic design services in order to get custom designs for their social media marketing.
GraphicsZoo offers unlimited graphic design services to brands for their unique requirements. We have created a dedicated platform called PROOF that allows brands to create and curate their designs as per their requirement.
A team of experienced designers takes care of the designing part, while the business stakeholders can track the progress and provide inputs at every step; making their graphic design process faster and more effective.
Learn more about PROOF here, or reach out to one of our design advisers at firstname.lastname@example.org
Coming back to our topic of discussion for today, considering the importance of social media graphics, we have compiled a list of 20 free design tools that business owners can use for their social media marketing.
These design tools are online platforms that allow novice users to create their own designs for free. So, if you are fine taking the risk of going on the DIY design route, here are your options to try your hands on:
Arguably the most popular and simple design tool to create stunning visual designs. Canva makes image creation super easy with their default design templates, custom image sizes for every social media channel, drag-and-drop interface, cool fonts, and more.
Piktochart is another very useful designing tool that has been in existence for a long time now. This platform is most useful for creating complex infographic designs. It offers a number of templates, interactive charts and maps, a large library of icons and images, color schemes, SEO-friendly metadata, and the option to share to social from within the editor.
Placeit is a unique design platform that allows you to create images that feature your home page, blog, app, or service. It provides some neat integration with your web address and their photography and video.
Snappa is one of those rare free design tools that would not push you toward the paid version; by restricting the premium templates. It’s easy to use and offers a range of icons and templates to create amazing social media graphics.
The thing with good graphics is that it should be able to convey the desired message with utmost clarity. WordSwag is a unique design tool that offers great font styles to add stylish text to your images; giving your design that additional ‘swag’.
As the name suggests, Infogram is a useful design tool for creating clear and attractive infographics. It comes with over 35 different types of charts and maps to present your data in a format that's ideal for sharing on social media.
When you get a tool that is offered by a system that has special expertise in the field of social media, you know you have a great option in hand. Pablo is an effective design tool offered by Buffer, which is one of the leading social media marketing apps.
Over is a great design tool that allows users to create effective designs from the comfort of their mobile phones. You don’t really have to sit in front of your PC or laptop screen to create those quirky designs. Upload an image, and you can add a variety of shapes and graphics with a few taps, and swipe to adjust colors, fonts, and spacing.
Note: It’s only available on iOS (sorry Androiders!)
Desygner is a modern design tool that has taken the concept of the custom graphic design process to a whole new level. In addition to the generic provisioning of free design templates, one can make use of additional features like a free-drawing pen tool and the ability to import from PDF, PSD, and SVG files.
Even if you are not a dedicated graphic designer, you must have heard of Pixlr at least once in your professional journey. It offers a comprehensive range of editing options, including a large selection of filters to try, plus support for layers and masks.
Whether it is a complex collage or a thumbnail for your Youtube channel, Fotor is a great tool to accomplish several design objectives. Though primarily a collage-maker, it does provide tools to create social media graphics as well.
Another specialist tool for creating amazinginfographics designs for your business. Easel.ly takes all the guesswork out of creating infographics. Just select a template and start adding your text and data.
PicMonkey is one of the most insightful free design tools for social media graphics. With all the usual borders, typefaces, textures, and other graphic-enhancement methods, this tool has everything for everyone. It, also, allows you to share images from the site directly to the most popular social channels, including Facebook, Twitter, and Pinterest.
BeFunky is one of the rare all-in-one design tools. It offers services for three main design verticles; Photo Editing, Collage Maker, Graphic Designing. You can also avail from a large section of free templates for creatingbanner ad designs and infographics.
Genially is a great tool to design creative graphic content for social media. It offers a unique option of including YouTube videos in the images. You can edit, add backgrounds and animation, and then share your work in a variety of ways. You can even animate your own elements.
When you get a free design tool that offers a staggering 4 million stock photos, 1,000 templates, 3,150 Google web fonts, and more than 2 million icons and graphics, you know you are in for a treat with regard to creating unique social media graphics. Yes, with Stencils you get all that for free.
The piZap editor has a Photoshop-like workspace including powerful graphics programs. It offers up various tools that can help you craft just about anything you want to share on social media. It even has a meme function that lets you quickly add text to images.
This is a highly uniquegraphic design tool that allows users to create vector illustration designs as well. Along with the option to edit images and optimizing for specific social media channels, it also offers cloud storage so you can save your creations online.
Infographic is very important to your digital marketing plan and it is for this reason that it is one of the highly recommended graphic content types. Venngage is yet another effective design tool that brands can use to create effective infographics for their social media marketing process.
Photovisi is a popular photo collage creating tool that provides the usual variety of backgrounds, shapes, and a basic text editor. When you’re finished, you can save the project or share it.
We hope this list of free design tools for social media graphics will help you find the best platform to create your own designs. However, if you feel the need for professional help to create custom designs for social media (or any marketing process), you can always reach out to us at email@example.com