In the age of social media, consumers expect some kind of connection with the brands they come across with.
This is one of the major reasons that made Facebook the largest social media site in the world with 2.7 billion monthly active users*—that’s about a third of the world’s entire population!
Using Facebook as a marketing channel nowadays basically equates to being able to connect to the entire world.
Because Facebook is where the majority of the market is located, brands now use it as their primary online channel in place of websites. This is also due to the fact that Facebook allows brands to connect with users and vice versa more than websites and traditional media like television, radio, and print.
All these reasons contribute to why almost all businesses (around 180 million of them) now have a Facebook presence. But with such a large amount of potential competitors, it’s not enough to just have a Facebook page. To stand out, it also has to be well designed.
In general, social media design has a huge impact on consumer behavior. So how exactly does your brand’s Facebook profile design influence their decisions?
Let’s find out!
First impressions do last, especially in social media. A quick look at your Facebook page design is enough to give users an impression about your entire brand, so making a good one is crucial.
It makes them stay on your page and makes them curious, engaged, and informed about what you’re selling, which directly affects business sales.
Failing to make a good impression will only lead consumers to look for other brands.
As mentioned earlier, well designed Facebook pages stand out.
Online users are known to have an increasingly short attention span, so it’s a real challenge to get their attention in such a saturated platform.
Design sets your Facebook page apart from other pages because it gives your brand its own identity and personality.
If your customers see that you’ve put a lot of effort into making sure that your Facebook page design looks great, they’ll get an idea that you’ll also put in the effort into satisfying their needs.
More often than not, poorly maintained Facebook pages reflect bad service.
A consistent and professional Facebook page design fosters trust among customers and makes your business look more of an expert in the field.
Consistency in design makes your brand more reliable and legitimate. This reliability, in turn, makes your customers trust what you offer and helps establish brand loyalty.
As emotional beings, sometimes we are just naturally drawn to things that look good.
A well designed Facebook page is likely to put customers in a good mood and make them more open to making positive decisions that will benefit your business.
Check out this interesting take on how to improve your social media aesthetics
Aside from knowing the importance of Facebook page design as a whole, you should know each part of a Facebook page and their importance as well.
In contrast to the regular personal profile pages you probably already have, Facebook made pages that have layouts and functions specifically designed for businesses.
Though Facebook page layouts are not entirely customizable, they still can be considered an advantage because Facebook users are already familiar with the similar-looking layout.
Unlike with websites, which can look like anything, users don’t need to learn a new layout with Facebook pages.
This makes Facebook pages relatively easier to navigate. They are primarily consisted of:
1. Display photo
This, along with the cover photo, is where the graphic design for digital marketingcomes in. Display photos are typically images that represent your brand; it could be a logo, an image of the flagship product, a photo of the famous business owner, and so on.
Display photos are important because they’re one of the first things users see when they see your page’s posts on their timeline.
2. Cover photo
Like display photos, cover photos are also an important tool to represent your brand. The cover photo is the first thing users see when they visit a Facebook page.
It also occupies the most space, making it the most eye-catching part of the page.
Because cover photos are easy to change, you can take advantage of them by changing them according to the season, promos, sales, new offerings, etc.
Here’s an article you must read to understand how to create an effective Facebook cover design.
Facebook page buttons are the primary call-to-action mechanism of your page. They could contain one of the following functions:
4. About page
The About page contains basic information of your business like contact info, business description, Our Story, etc.
Other additional functions can be found on the tabs part of your Facebook page. The tabs could contain the page posts, events, job postings, reviews, photos and videos, community, groups, offers, and others.
A great Facebook page design can satisfy your business and your customer’s needs with its vast array of helpful functions. You can further make the most out of this marketing platform by knowing the importance of each and every aspect that comes with designing your own Facebook page.
We know designing Facebook pages can be difficult without graphic design experience. We at GraphicsZoo can help you and your business make the best Facebook page that will get you optimal user reach and engagement. Just send us an email at firstname.lastname@example.org.